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Malaysia taste for wine is growing at an incredibly fast pace. Consequently, massive opportunities are presented for both online and offline wine retailers. Online wine merchants have entirely transformed distribution channels, while at the same time solving some of the major challenges in the market. In this regards, both new entrants and existing players into the market are going digital. The global alcohol and wine industry has been shaken and stirred by on demand delivery platforms that bring the drinks straight to the doorstep. As more and more wine lovers become more comfortable with using delivery platforms, wine brands are projected to achieve a considerable shift in sales.
Selling wine online vs. offline
Each year, and increasing proportion of wines sold in Malaysia are imported from abroad. Euro Monitor projects more growth, especially as popularity for imported wines expands to more regions in the country.
A fundamental consideration for many players in the industry is whether to sell wine online or offline. Malaysia’s ecommerce market is rapidly expanding. More potential still remains untapped. An increasing number of wine brand are available in online wine delivery platforms such as SoTipsy. Today, digital marketplaces are highly preferred, especially due to the massive user base and enhanced shopping experience.
When it comes to online wine shopping, a major challenge is that inability by consumers to sample wine before purchase. However, a strategy that has been rather effective is online taste guides to help the customer make more informed decisions.
Majority of online consumers use wine delivery apps when they require fast delivery, mostly within 30 minutes to one day. As the online consumer base increases, there is a need for online wine merchants to constantly enhance their business model. Companies that stand out with regards to logistics and delivery are more likely to achieve a competitive edge. The importance of having more control over the reliability of the delivery service cannot be overstated.
As much as there is a global shift towards internet shopping, offline channels offers a few pros. Physical online shops can be scaled up expanded rapidly, for example by franchising. Also, wine stores give customers the opportunity to taste wine before purchase. Wine shops have fewer challenges in terms of inventory management.
The immense potential with regards to online marketplaces makes navigating the ecommerce obstacles worthwhile. At SoTipsy, our platform is essentially a wine shop in the palm of your hand. We have made it incredibly easy to order your favorite bottle and have it delivered to your home or office within no time.
Looking for a wine shop in Malaysia? So Tipsy is your go-to wine delivery service offering quality wine at discounted prices.